Press releases Ten common mistakes

Press releases are the facts written for the journalists by the brands, organizations, and businesses to reach their target audience. Recently, these press releases have become more effective because of the explosion of social media and the digital revolution. If you are not able to enjoy the benefits of the press releases in this era of the digital world, then the chances are that you are making common mistakes that people make when drafting one. According to following are the ten common mistakes that you have to avoid while writing press releases.

Coming up with the wrong title:

A title is the first thing that the journalist will ever see, and that is why it should be encouraging enough to take a journalist to the further post. Don’t be too long with your title and try to make it punchy. You can use puns in your press releases but make sure that they are not very cliché.

Written as a first person:

Never write your press release as a first person. You can see in the newspapers that the stories written in the paper are written as a third person. You will never find words like “WE” and “I” unless they are talking about quotes. So, write your press release as a third person, and it should ; look like that someone else is telling the story all the time.

Not provided enough information:

We always advise our readers to keep their press releases short and concise, but at the same time, you have to make sure that you include all the facts. Put all the important news in the first paragraph and elaborate the first paragraph in the second. You can put quotes in the third paragraph and can use the fourth paragraph to summarize your press release.

Used improper punctuation:

Improper punctuation is the biggest turn off for journalists when it comes to press releases. You have to make sure that you are making the task easy for the journalists and providing them with a copy that is ready to be published. This way you will also be able to build a solid reputation as someone who always provides reliable and quality press releases.

Copied from a website or newsletter:

Copywriting is not going to help you in your press releases. The chances are that you will end up writing your press release as a first person or it will become too promotional that will change the mind of the journalist to avoid publishing it. So, don’t be lazy write your press release from the scratch. You can use newspapers and magazines as a reference if you need help.

Quotes are not used to good effect:

The first thing that you have to do is to create an angle of the story, and then you have to involve one or two quotes to back up your story. Make sure that you are using them effectively as it will give you the chance to throw some key messages. Don’t repeat the quotes and just use them to sell your company or product.

Used too many Caps:

Use of two many Caps and Bolds can make your press release to look like a little unprofessional. There is no need emphasize on words as it would look a little odd and sneaky. Don’t even highlight your company name with Caps and if you have something written in the caps then change it to the lower cases.

It is too short:

Short is not always sweet, and you have to provide enough content so that the journalist gets all the facts about your press release. Try to stay on the track and include a little detail. The golden rule of writing the press release is to answer What, where, when, who, why and how in your press release.

It’s way too promotional:

Read your press release once you have finished writing it. It should not sound like you are screaming to the audience to buy your products. Press releases are the source of promotion and not the advertisements. Present the facts in your press release and give an overview of what production or performance is.

Overhyped copy:

There is no need to add unnecessary adjectives because it will give your press release an advertising touch. This is something that you need to avoid. Excess use of exclamation marks will also affect the quality of your press release.

These are some of the common mistakes that writers do while writing the press releases. Make sure that you are not making these mistakes to get the best press release for your business.