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Press releases Ten common mistakes

Press releases are the facts written for the journalists by the brands, organizations, and businesses to reach their target audience. Recently, these press releases have become more effective because of the explosion of social media and the digital revolution. If you are not able to enjoy the benefits of the press releases in this era of the digital world, then the chances are that you are making common mistakes that people make when drafting one. According to following are the ten common mistakes that you have to avoid while writing press releases.

Coming up with the wrong title:

A title is the first thing that the journalist will ever see, and that is why it should be encouraging enough to take a journalist to the further post. Don’t be too long with your title and try to make it punchy. You can use puns in your press releases but make sure that they are not very cliché.

Written as a first person:

Never write your press release as a first person. You can see in the newspapers that the stories written in the paper are written as a third person. You will never find words like “WE” and “I” unless they are talking about quotes. So, write your press release as a third person, and it should ; look like that someone else is telling the story all the time.

Not provided enough information:

We always advise our readers to keep their press releases short and concise, but at the same time, you have to make sure that you include all the facts. Put all the important news in the first paragraph and elaborate the first paragraph in the second. You can put quotes in the third paragraph and can use the fourth paragraph to summarize your press release.

Used improper punctuation:

Improper punctuation is the biggest turn off for journalists when it comes to press releases. You have to make sure that you are making the task easy for the journalists and providing them with a copy that is ready to be published. This way you will also be able to build a solid reputation as someone who always provides reliable and quality press releases.

Copied from a website or newsletter:

Copywriting is not going to help you in your press releases. The chances are that you will end up writing your press release as a first person or it will become too promotional that will change the mind of the journalist to avoid publishing it. So, don’t be lazy write your press release from the scratch. You can use newspapers and magazines as a reference if you need help.

Quotes are not used to good effect:

The first thing that you have to do is to create an angle of the story, and then you have to involve one or two quotes to back up your story. Make sure that you are using them effectively as it will give you the chance to throw some key messages. Don’t repeat the quotes and just use them to sell your company or product.

Used too many Caps:

Use of two many Caps and Bolds can make your press release to look like a little unprofessional. There is no need emphasize on words as it would look a little odd and sneaky. Don’t even highlight your company name with Caps and if you have something written in the caps then change it to the lower cases.

It is too short:

Short is not always sweet, and you have to provide enough content so that the journalist gets all the facts about your press release. Try to stay on the track and include a little detail. The golden rule of writing the press release is to answer What, where, when, who, why and how in your press release.

It’s way too promotional:

Read your press release once you have finished writing it. It should not sound like you are screaming to the audience to buy your products. Press releases are the source of promotion and not the advertisements. Present the facts in your press release and give an overview of what production or performance is.

Overhyped copy:

There is no need to add unnecessary adjectives because it will give your press release an advertising touch. This is something that you need to avoid. Excess use of exclamation marks will also affect the quality of your press release.

These are some of the common mistakes that writers do while writing the press releases. Make sure that you are not making these mistakes to get the best press release for your business.

Top 5 Blogging Platforms in Digital Marketing

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Blogging plays a promising role in digital marketing that enhances the efforts applied in search engine optimization techniques by the SEO Experts. Blogs represent pure content and ability of the business and its team member – also known as the first impression sometimes. The quality, authenticity and presentation factors of blog indirectly augment your sales and reputation. You can Get Blogging Strategy from Digital Marketing Training In Surat or Digital Marketing Training Institute In Surat.

This article will list and summarize the top blogging platforms that are worth its utilization when digital marketing is in context.

1. WordPress world

WordPress is world’s most unique and user-friendly platform that provides optimum blogging experience to its users. Moreover, most important of all; it is premium, and it is for free! The WordPress is customizable to a great extent, and it is served with ingenious SEO features that automate your efforts that are required for On-Page search engine optimization. Moreover, the word press is globally accepted and compatible which is the reason for the huge availability of its plugins and online support – in-fact it has maintained its own community of developers.

Besides being a blogging platform, it can also be implemented to build the website that is an extending feature that helps its user in the stability of impulse.

2. Blogger

The Google-owned Blogger is a free blogging platform into practice by millions of users since more than a decade. Blogger cannot be implemented in any business activity due to its restricted environment. The only reason for Blogger being at the second place is the deficiency of automated search engine optimization (SEO). However, just like WordPress, even blogger is pre-loaded with the range of templates.

Moreover, the most of all, the blogger is Google owned, and hence, it is indexed very easily and quickly by the crawling bots of Google Search Engine. Overall it is useful for sharing stories, travel, and readabilities and not the business amplification factors.

3. Tumblr

Tumblr is the blogging platform that believes in efficiency. It is featured with a diverse range of pros and tools that are effective and easy to use – resulting is perfect efficiency and scalability. It is the easiest gig to start your passion for writing.

4. Medium

Medium blogging platform can be an awesome source of traffic if it is implemented in an optimum way. The registration process of Medium is just a simple sign-up using existing Twitter or Facebook. Moreover, most of all, Medium add your existing connections within your Medium connections which means that your half of the effort on the expansion of connections is automated by Medium itself.

5. LinkedIn

LinkedIn is often referred as a largest professional platform for corporate connections. LinkedIn allows posting your article on your profile and ensures its coverage to your connections. Blogging on LinkedIn is considered as the smartest choice, as it directly engages your preferred audience to a one-on-one conversation on the messaging module.

The above-mentioned list of blogging platforms are the most popular ones whereas the following list represents some of the other secondary blogging platforms:

  • Squarespace
  • CEOpress
  • Spacenab


Three Tips to Trade Safely in the Cryptocurrency Market

The popularity of cryptocurrency trading keeps skyrocketing and many traders start venturing into this field. Even though the risk is higher compared to traditional stock trading, no one is backing off due to the constantly increasing value of the digital coins. Cryptocurrency trading is indeed profitable, but since it is very risky and one mistake can cost you a fortune, make sure to keep these following tips in mind so you can engage in cryptocurrency trading safely.

Start Small

Despite of the high value and profit it promises, cryptocurrency market is very volatile. So, you need to check coinmarkets before you take any action and most importantly, it is always best to start small. Just like traditional trading, it is never wise to invest too much in one go, especially in such a fluctuating market.

Don’t Put All Your Eggs in One Basket

Cryptocurrency is more than just Bitcoin. There are hundreds of altcoins out there that can be profitable as well as long as you set your strategy right. Investing in only one coin is not only risky, but it can also hinder your growth as a trader.

There are many things to explore in cryptocurrency market and diversifying your portfolio is a great way to gain deeper understanding on how the cryptocurrency market works. However, make sure you hold yourself and don’t invest in too many baskets in the same time no matter how tempting the result of the investment sounds.

Analyze Properly

Before you take any action, whether you want to buy, sell or move your money to another coin, you need to research everything carefully. Take advantage of the coinmarkets data and trading tools and start your research there. Cryptocurrency trading is never about luck, it is about research and strategy. Analyze the real time and long term data and don’t make rush decisions only based on sudden fluctuation.

Profitable Trading Platform with the Most Promising Altcoins 2018


Have you been on the lookout for a reliable BitConnect’s review? Making a decision on an investment is something that should not be taken lightly. For exactly that reason, we are writing our unbiased opinion on this particular altcoin to help you make  decision.

Over the past couple of years, the cryptocurrency world has shown a positive trend. Starting from Bitcoin with its increasing value, from 299-dollars in its infancy, to 15,000-dollars on the beginning of this month. Suffice it to say, those who invested in Bitcoin are now sitting on remarkable profit. This trend is then followed by many blockchain-based startups.

Bitconnect, as one of the most promising altcoin-based startup, comes up with an impressive business model. As a Blockchain-based peer-to-peer Bitcoin platform, Bitconnect is specifically created for the purpose of trading. If you’ve been thinking about investing in Bitcoin, this is the best solution for you. Bitconnect’s website comes with unique investment programs and a large number of great features.

In order to make an investment, users must purchase Bitconnect token through the exchange. Purchasing it with Bitcoin, you may loan said token to Bitconnect’s one-of-a-kind bot. Your investment stake will be inaccessible for a period of 120-days to 299-days. However, it’s worth noting that the interest you earn can instantly be withdrawn from your account.

Those who are just thinking about investing in Bitcoin may feel like they’re too late. But with Bitconnect, you have the opportunity to optimize your profit. Other than getting profit from trading, you may also get profit from referral commission. Signing up an active lender to take loan 100-dollar worth BCC will give you 5-dollar commission.

When they bring more lenders on their own, you will receive 3-percent of their total lending amount. With its profitable investment program, no wonder more and more people flock to join the platform. The verdict? For us, Bitconnect is one of the best way to start trading and making profits. With that being said, we definitely recommend it in this BitConnect’s review.

How to Pack Your Vape Gear and E-Liquid with Nicotine


Traveling is fun, but when you bring your vape gear and e liquid with nicotine, it can be extremely nerve-wrecking. More so when you fly out of or into America. Its tight regulation may very well mean your prized possession ends up being confiscated. But what if we told you that bringing your vape liquid and gear on vacation shouldn’t have to be stressful? Yes, and we are here to tell you all about it!

Thinking about going on a vacation to escape from the harsh winter this December? Or are you planning for a holiday trip? Airport security points have just become less stressful to deal with when you know how to pack your vape gear. The key here is to be completely organized. With our tips and tricks, you will be able to enjoy your flight without worries!

First thing to do is to correctly disassemble your vaping devices and transport them properly. By now you must know how to disassemble your device, but there are a few things you must know. If your device has internal battery, be sure to remove your atomizer. However, if your device comes with external battery, simply remove it from its mod. Make sure to carry them on your pocket, and the batteries in your carry-on.

If you fly often, then you already know the regulation that governs acceptable amount of liquid to bring. Yes, you are not allowed to bring liquid of more than 100-milliliters or 3.4-ounces. With that said, bringing 30-milliliter bottle of your liquid is typically enough. Think you will need more? Don’t worry, you may take more e-liquid for your vaping needs. But be sure to place it in your check-in luggage.

Pack your liquid using 1-quart sized waterproof bag such as a ziplock bag. Simply place it in between your clothes, and you’ll be fine. Cotton, coils, wire for coils and battery charger should be placed in check-in luggage along with your extra e liquid with nicotine.